With literally thousands of web site designers on the Internet it can be difficult and sometimes perplexing to choose a company who will deliver a quality product that will attract consumer traffic and keep them on your site. PAI has been a part of the Internet revolution and our insight as to what works and what doesn't has been demonstrated time after time.

Web site design goes hand-in-hand with Internet Marketing of your completed site. You can build the best web site in the world - but if no one can find you it's pointless to be on the Internet… Some of our customers originally paid $5,000 to $30,000 for web sites created by other people and firms - only to find out the site lacked proper navigation, was slow to load causing the public to quickly leave, colors and schemes which were unpleasant to the viewer, sites which were never marketed (listed in the search engines) - and more - leaving discust and disappointment for the website owner. For those that have "been there" we know the two words "buyer beware" when it comes to selecting a design company for your image and business. To fix these "problems" costs even more money.

PAI avoids the many pitfalls made by other companies by delivering a professionally designed and functional site. Taking your goals and merging them with what the virtual consumer has shown to like is a key element in building you the successfully internet site.

 

THEMES

PAI creates the look and feel for your site. Themes mix visual design concepts such as color and shape with site navigation functionality. A theme must grab your audience's attention and motivate them to explore further. No matter which "page" of your site is viewed your theme is always there providing the consumer with confidence.

• We create a professional first impression to establish credibility with your online audience
• Your theme will project both a highly-perceived value and aid users to find and understand the information on your site
• Your theme will be properly aligned to help the user relate and form an emotional bond with your site.
• People buy with their heart more than their mind

 

BRANDING (logo design)

Branding design generates any graphical elements that are central to aesthetics the web site theme: i.e. company, product, or site logos. Branding elements guide the theme design by setting color and shape requirements. Some customers prefer multiple logos build around a central look (Logo Family):

• Your existing logo may be incorporated into your web site. Many companies create new online versions of their existing print logos either because existing logos do not translate well to electronic media or they want to establish a distinct online presence.
• The psychology of logos is subtle yet powerful. To establish an effective connection with your customers it is vital to select the appropriate symbolic imagery.

 

PAGE DESIGN

Page design generates content that is designed to enhance a specific page. This broad category of creative elements can generally be thought of as anything that is not apart of the theme template - but must fit into the overall theme of the site. The vast majority are graphics, typical examples are:

• Masthead graphics
• Photo portraits in a biography pages, product photos in an online catalog, or animated banners
• Proper use of page elements can add to the decor of a site giving it a unique look and higher perceived value.
• We do not add page elements ad hoc. They can destroy the central theme and add to download times.

 

COPY

Copy is all the written text in the body and sidebars of a web site. Copy for a web site requires a different style than other mediums to be effective. PAI uses a web writing specialist who understands the nuances and reader behavior on the Internet to create your site's copy. Copy exploration is an information gathering and organization process that provides the source material from which a web site is written. Most research can be accomplished from existing company literature, but interviews, surveys and other means are also used. PAI follows these basic principles:

• Plain - Always speak in terms your audience will understand.
• Concise - If you want it read keep it brief and scalable.
• Valuable -Your message should be personally important to your readers.
• Transparent -Your readers should notice your message not your vocabulary.

 

Taking your concept and deploying it on the Internet our speciality. By working together with a mutual understanding of the finished product will guarantee a successful site the first time.

Please Contact Us with your requirements and for more information on our professional design and marketing services.